Alaska Airlines Offers Customers Self Bag-Tagging Option at Sea-Tac Airport

Convenient alternative helps expedite travelers through check-in
5/22/2012 5:31 a.m.

SEATTLE - Alaska Airlines is debuting self-bag tagging for customers traveling out of Seattle-Tacoma International Airport. The process allows customers to print and attach their own luggage tags from a self-service kiosk in the airport lobby and then, in one step, show their identification and drop their bag off with an airline representative for security screening and loading onto an aircraft. Following a successful trial at Redmond/Bend Airport in Oregon last year, the airline intends to offer customers self-service bag-tagging options at more airports across its route system this summer.

"Customers who have used the service are delighted to be able to help themselves by tagging their own bags, dropping them off and going on their way," said Jeff Butler, Alaska Airlines' vice president of customer service-airports. "We are committed to making Alaska the easiest airline to fly on and self-bag tagging is another step toward that goal."

Alaska Airlines has received permission from the Transportation Security Administration (TSA) to implement self-bag tagging at other airports where Alaska and its sister carrier, Horizon Air, operate. Alaska is the first carrier to offer the service at Seattle-Tacoma International Airport, its largest hub.

Self-bag tagging is part of the airline's customer-focused initiative toward making travel easier. The airline launched a new mobile website last month that allows customers to access their boarding pass from any mobile device, and recently began offering expedited security screening for ‘known travelers' at its airports in Seattle and Portland in partnership with the TSA.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.